In a previous post we had discussed “what is SEO“, then we have come to know that normally SEO is of two types, first is on-page SEO, second is off-page SEO. Seo), in this post, we will learn more about On-Page and Off-Page SEO, how to do it. This post explained in easy language from basic SEO to advanced SEO.
What is On page SEO?
On-page SEO is the process through which we make small changes to our website to make every page of the website search engine friendly so that search engine web robots can easily understand the page and give us SERP ( Search Engine Result Page).
The entire procedure of how to do On-Page Seo is given below. Before focusing too much on the on-page SEO, know that your SEO cannot be common until you keep your users happy, because users will come to your website only when they get some valuable information on your website. This means that both On-Page and Off-Page SEO and the quality of your website are dependent on each other. Therefore, you should give more priority to users and also take care of SEO.On-page SEO is a broad topic. To make it easier to understand, we divide it into two parts. It contains all the general things related to On-Page SEO which does not have much technical. Technical SEO – It takes care of all the technical aspects related to On-Page SEO.
Some basic steps of common on-page SEO are given below which you have to complete respectively.
The first step of an on-page SEO is to have a top-level domain (.com .net .org .gov) with the keyword. Examples. If your website is mobile-related, then your domain name should contain mobile words like yourwordmobile.com, etc. (This is very basic, but I would advise buying as much .com domain as possible because it is very popular but if you have already bought another domain then you can live with your current domain name. There is no problem. )
The meta tag contains information related to the web page, it is not the information of the work of the users but it is the work of the search engine.
By reading this information, the search engine gets to know which subject the web page is related to.
Meta tags contain information like keywords, author, description, which are useful for search engines, so it is important to put meta tags properly. The meta tag should contain keywords and descriptions related to the web page. Meta tags are written inside the head tag of the web page. As you can see below. If your website is WordPress based then you can install Yoast SEO plugin with the help of which you can add meta tag as you wish.
If your website is a blogger based then you can put meta description on your post by turning on the setting below.
What is Off-Page SEO?
All the activities that we do externally on our blog are called off-page SEO.
Off-Page SEO is a group of all the SEO techniques that we use after our post is published so that it can rank high in Google.
For example, after a post is published, we share it on social media sites, create its backlinks and submit it to search engines like Google. Doing all these things on a blog is called Off Page SEO.The main purpose of off page SEO is to promote the website. Now because off page seo is not done on the website but is done out of the website, it is called ‘OFF’ (ie outside) page SEO.
Whereas On Page SEO is done while writing posts on the website. This includes things like adding keywords, adding images. Why is Off Page SEO Important):
There is absolutely no denying that blogging is king in blogging. That is, what matters most in blogging is your content.
But sometimes the situation becomes such that the content of many sites is excellent. In this situation, Google and other search engines analyze a third thing besides content and On Page SEO, which is Off Page SEO Activities. That is to check the behavior of websites on the Internet. In this, Google finds out which website on the Internet is liked more by people, which website is more popular on social sites. And which websites have more quality backlinks.
Based on these things, Google ranks sites in its search, while a large amount of quality content is present. If there is not much competition in your space, then off page SEO does not matter much for you, in this case, you can easily rank your site in Google by doing on page SEO.
But if you are in a space where there is a lot of competition, then it becomes very important for you to pay attention to the off page seo of your site. In this situation, in order to rank in good position in Google, you will need a lot of quality backlinks and social reach.
Off Page SEO Factors:
Like on page SEO, off page seo also has some very important factors that if we start implementing on our website from now on, then off page seo of our website can improve very well in a very short time. Here are some important off-page SEO factors –
Backlinks – Backlinks means the link of our site to another site. You can get an idea of the importance of backlinks in off page SEO, from this, for many people, off page seo means backlinks only.
If a good site gives a link to our site in one of its posts, then that link is called backlink. The more ‘good websites’ our site will get backlink to, the more likely our website will be to rank in Google.